Versatility
Drove a 20% increase in user engagement at Poppy and enhanced experiences for over 6 million DiDi users.
Product Management / Operations / Brand Strategy
Jingshan
"William" Shi
A Columbia MSc graduate and UCL alum building across telecom, product, brand, operations, analytics, and international business.
Finding a product manager? Scroll for a focused portfolio.
From observation to systems — one visual language across photographs, products, and operations.
Introduction
Observation is where every system begins.
Stay hungry, stay foolish.
Steve Jobs
I'm Jingshan "William" Shi, a Columbia MSc graduate and UCL alum working across product, operations, brand, analytics, and telecom business development. My work sits between user needs, commercial execution, and cross-border growth.
Since August 2025, I have been a Graduate Trainee at China Mobile International, where I have been exposed to GSD data card products, overseas MVNO business, and projects supporting Chinese enterprises expanding globally. Earlier roles at Authentic Brands Group, Poppy, and DiDi built my foundation in APAC brand management, product operations, user experience, and data-informed decision making.
Telecom and Global Business
Developing exposure to GSD data cards, overseas MVNO operations, and Chinese enterprise globalization projects.
Brand Management
Developed brand protection strategies and optimized royalty reporting at Authentic Brands Group.
Innovation and Leadership
Led an AI-powered recommendation app in undergraduate study and co-founded Intellioice International Education.
Education
Academic training across London and New York.
Two cities taught me to frame better questions.
New York, United States
Columbia University
Master of Science in Management Science and Engineering
London, United Kingdom
University College London
Bachelor of Science in Information Management for Business
Professional Experiences
Product sense shaped through telecom, brand, marketplace, mobility, and early venture work.
The questions became operating decisions.
Projects
Selected work across product, design, and analytics.
Decisions become products when structure meets imagination.
04 — Three ways of shaping a decision
Interface.Space.Evidence.
Move across three planes before entering the case studies.
Featured Cases
App Prototype
Decision Making App Prototype
Led an AI-powered recommendation app during undergraduate study to streamline dining and movie decisions through customized recommendations.
Spatial Product + CAD
Domie: Repurposing NYC Rooftops
A foldable rooftop-igloo system that adapts to weather on demand, extends NYC rooftop use across all four seasons, and includes a CAD prototype for extreme-weather operation.
Urban Data
NYC Apartment Search
Combined NYC apartment data, 311 complaints, and urban forestry data to support better rental decisions, with project code available on GitHub.
Project Archive
AR Product Concept
Lyft AR Pickup Prototype
AR visual cues help passengers and drivers accurately identify each other's location.
Journey Mapping
Lyft Customer Journey Map
A full user-experience map used to identify improvements across the Lyft journey.
Marketplace Prototype
Job-Search App Prototype
A job-search platform for UK students to find opportunities at tech and business startups.
Product Design
An Ideal Bag
Customer analysis translated into functional and emotional design requirements for an ideal bag.
05 — UCL / London
UCL SOM Official Social Media Project
Content, community, and editorial judgment.
A different medium, the same instinct for framing.
A separate creative thread in the portfolio, connected to audience-building, content planning, and the discipline of making information feel considered.
YouTubeFujifilm Photographer
Urban light and coastal silence.
Fujifilm frames of city streets, coastlines, and quiet travel details.
Photography returns the story to where it began: attention.
Showing all 18 photographs
A moving contact sheet
Drag the frames horizontally. Open any image to see its full composition.
Get in touch
Open to product, brand, and operations conversations.
The next chapter starts with a conversation.
